A Family Affair at Hair Loft

Published on 11 January 2017 in Business
Deborah Bostock-Kelley (author)

Deborah Bostock-Kelley


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At age 9, a friend of the family told Maritza Perdomo that she couldn’t do hair. Rather than dampening her spirits or directing her towards a different career path, with the words permanently etched in her memory, it planted a seed. The seed grew and flourished in Carrollwood into two beloved salons, Puttin on the Ritz and The Hair Loft and Company, and a following of loyal customers.

“You don’t tell a Cuban woman she can’t do something,” teased daughter Kristin Perdomo. After 26 years in the Tampa and Northdale Carrollwood area, Maritza opened her second Hair Loft and Company at 4563 Gunn Hwy in 2014 with Kristin who became a licensed barber two years prior. She chose the location because the shopping complex was growing, it was close enough to Northdale for her customers to transition to the new location, and it gave her the opportunity to work with daughter and showcase her skillset. While her mother’s passion is hair coloring, Kristin specializes in men’s barbering – haircuts and styles, hot towel shaves, beard trims, and massage. This biggest trend she saw in 2016 was part and comb – where her male client gets a hard part and they comb the part over – and longer “urban” beards on both young and older men.

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“We believe that men deserve a complete salon experience, which is why we run our barber shop based on hospitality and comfort,” said Kristin. “Add to the mix our seasoned, affable stylists, who are constantly challenged to stay on top of their game with regular training on the latest and greatest techniques, and you’re in for a top-notch experience.” Women’s services include cut, color, highlights, balayage, textured waves, facial waxing, and deep conditioning treatments.

In January, Hair Loft features $20 beard and haircuts for men and $15 haircuts for women. Not only do men visit Kristin for her barbering skills, ladies are employing her talents for tailored, tapered, shorter cuts. “The young girls look cute with the short hair,” said Kristin. It’s unmistakably a family affair at Hair Loft. It doesn’t matter whether by blood or by friendship, when you walk through the doors of Hair Loft, there are no airs and you become part of a friendly, vivacious surrogate Cuban family. “We love our customers. They really aren’t customers; they’re friends,” explained Martiza. “I love learning about their lives.” “It’s like a party every day,” added Kristin. Rounding out the Hair Loft team is Shannon Rojo, who owned Shear Delight for 18 years and Roz Echevarria, the salon’s up-do expert.

Maritza and Shannon met 4 years ago and became fast friends. When the opportunity arose for Shannon to become part of the Hair Loft team, she did not hesitate to join. “We are making Tampa more beautiful,” said Shannon, as she clipped her customer’s snowy white hair. Roz, a very recent graduate of Summit Salon Academy, was actually encouraged by Maritza and Kristin to pursue her talent in hair design. After showing a proclivity to creating beautiful updos, the family suggested she use her natural skills as a career. She graduated in August and received her license in October. “Roz is like an adopted daughter,” said Maritza. “She does gorgeous updos for the holidays and special events. We knew we had to have her here, so we encouraged her to go to school.” With 40 years in the industry, Maritza has seen every possible haircut - from the Dorothy Hamill wedge and the Jennifer Anniston to the mullet for men and women. Both she and her daughter are in agreement that mullet is possibly the worst trend ever. Today’s hairstyles are softer – with grey hair – perfectly dyed, even on younger women. “Grey is very prominent now. If it’s done right, it’s beautiful and doesn’t make you look older,” said Maritza. Added Kristin, “Women are moving away from the mall colors and doing more pastels, and yes, much softer.”

The team is also seeing perms come back, but unlike the perms of your parent’s generation, these are loose textured waves – not your mother’s tight curls or frizzy hair. “The classic wave, that’s come back for sure,” said Kristin. Balayage, the technique of painting the hair to create a graduated natural effect, is also being requested more frequently in the salon. While a lot of the younger generation of women were moving to the more barbered look with shaved sides, for 2016 the long bob is what defined the year at the salon. What the team feels separates them from other salons is customer appreciation. “We put our customers first and really try to listen to what they want, not what we want them to have, even though we do make suggestions,” said Kristin. “When they come here, they don’t feel like they’re an uppity salon; we make them comfortable. Overall, when they go home, they have to be happy with their hair. We make sure that we get it right. They go home, they’re happy and they come back.” Maritza summarized how the entire team feels about their customers: “It’s simple. They’re family. That’s how we feel.”

In addition to haircut specials, in January Hair Loft and Company is featuring $150 Keratin Treatment and $45 cut and color for new customers and 15% off any service for returning customers. Hair Loft and Company is always looking for new stylists to join their team – booth rental or commission.

To learn more about Hair Loft, visit www.hairloftandco.com or for an appointment, call 813.969.4247.
Hair Loft is located in Carrollwood at 4563 Gunn Highway.
The salon is open Tuesday, 10-6, Wednesday, 10-5, Thursday, 9-7, Friday and Saturday, 9-5.

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